We conduct research to gather insights about target users (e.g., demographics, behaviour, pain points). We use methods like interviews, surveys, and observations to build user empathy. 

We then create detailed user personas that represent different audience segments. 

We then visualise the steps users take to interact with the product or service. We will also identify friction points and opportunities to improve their experience. 

We prioritise generating design solutions through brainstorming and collaboration. We also create prototypes (low- or high-fidelity) to test and refine ideas quickly. 

We will then gather feedback by testing prototypes with real users through usability testing and iterative design cycles. We also refine designs based on user feedback to improve usability and experience. 

Finally, we deliver the final design and ensure it meets our client's needs. We also continuously monitor user behaviour post-launch for further improvements.